Welcome to the Tribe!

If you’re reading this, it means you found us (yay!), and you’re probably wondering what the THU Store is all about. 

We made this store for creators and people who want to live life freely. No matter where you come from, your background or your creative discipline, you are now part of a community where creativity is the language and kindness is the rule. Through shared passions, mindsets, and experiences, the Tribe unites as one.

Our store was established in 2013, and it was born at Trojan Horse was a Unicorn (THU), a six-day experience and a safe place for creators from all over the world. 

Our community and culture have always been our inspiration, and the THU Store is a way to take it further and grow our Tribe of inspiring human beings.

We hope our clothing, socks, and sketchbooks always remind you to stay curious and unleash your inner magic!